Friction is costing your business time and money, and it doesn't show up on a dashboard. I find it, then help you fix it.
Most growth-stage businesses aren't broken. They're constrained: by tech that doesn't talk to itself, process that doesn't survive contact with a busy week, and decisions nobody has time to question.
That friction shows up as slower growth, wasted spend, and a team working harder than the results justify.
A clear path from finding the problem to fixing it.
I find where friction lives across your tech, process, and decision-making.
Every finding ranked by impact, in plain terms, not a vague list.
A clear, prioritised path to fix it, with or without me implementing it.
I've spent 27+ years across IT, marketing, and business operations. I've built businesses, run them, and fixed the broken ones, inside global consulting firms and on my own.
I improve what you already have. I don't sell you more stuff to fix a business problem.
Our conversion rates have changed from about 40% to 95% in the last 2 weeks.
— Jarrod Egan, KettleFit
My business revenue increased by more than 50% and this year it is already on track to increase by more than 50% again.
— Carey Wheeler, Geelong Physical Therapy Centre
Sales are up by 350%, profit has increased by 460%, client numbers have tripled, and conversion rates have doubled.
— Michelle Rees, Little CrossFit
Book a short call and I'll tell you what I see.